Privacy Policy

1. Introduction

At Fitnexa Cal, our mission is to harness data to enhance your health and wellness. We prioritize your privacy and aim to clearly articulate how we handle, collect, and disseminate your personal information, along with the precautions we implement to safeguard it.

This Privacy Policy governs the personal information we gather from members and other consumers who engage with Fitnexa Cal or utilize our services. This includes visiting our website, interacting with our social media platforms, or using our mobile applications, collectively referred to as “Services.” Please be aware that we are not responsible for the privacy practices or the content of third-party sites linked to or from our services, nor do we control, operate, or endorse any third-party information, products, or services accessed through our services.

2. How We Collect Personal Data

We collect your personal data through various means:

• Directly from you: When you provide information voluntarily, such as when you complete your profile or engage with our services;
• Aetis Conversations: We gather data during your interactions with Aetis, our intelligent assistant, to enhance its ability to serve you effectively;
• From your devices: We collect data from devices you own, such as smartwatches, fitness bands, body fat scales, and other related technology;
• Automatically collected data: This includes the use of cookies, local storage, web beacons, and other technologies that track your interaction with our services;
• From partners and third parties: This includes health data from apps like Apple Health and other external sources that share relevant information with us;
• From marketing and advertising partners: Our joint marketing partners and service providers may share data about how you interact with our services, advertisements, and communications;
• From social media and third-party platforms: If you interact with our social media pages, use our services to post content on third-party sites, log in through third-party platforms, or link other accounts, devices, or features with your Fitnexa Cal account.

3. What Data We Collect

We may collect the following types of personal data:

• Contact Information: This may include your Apple ID or other usernames that do not require your real name or email address;
• Profile Data: This covers the username and password associated with your Fitnexa Cal account, as well as any photos or additional information you choose to include in your profile;
• Communication Data: This encompasses data from our interactions with you, such as inquiries, feedback, or comments submitted through email, web, or mobile applications;
• Health Data: We collect a range of health data, including overall energy consumption and movement data (steps), and the types and duration of your physical activities. Furthermore, we collect physiological data, such as your birthday, sex, weight, height, and fitness level, along with any dietary information you provide. All sensitive health-related information is collected, processed, and shared in compliance with the Health Insurance Portability and Accountability Act (HIPAA), ensuring robust protection. You have the right to access or request the deletion of your health data at any time;
• Conversation Data: We collect data from your interactions with Aetis, our intelligent health assistant, to enhance its capability to personalize health recommendations;
• Marketing Data: This includes your preferences for receiving marketing communications from us and details of how you interact with these communications, such as opening emails or clicking on links within them;
• Device Data: Information about your computing or mobile device, including the type and version of operating system, manufacturer and model, screen resolution, device type (e.g., smartphone or tablet), IP address, unique identifiers (including those used for advertising), language settings, mobile network carrier, and radio/network information (e.g., Wi-Fi, LTE, 3G), as well as generalized location data like city, state, or geographical area;
• Geolocation Data: Precise location data such as GPS coordinates or location information derived from your IP address;
• App Activity Data: Details of your activities within our app, including the features you use, the pages you visit, the time spent on those pages, the navigation paths between features, and other related metrics such as the timing and duration of your interactions with the app.

4. How We Use Personal Data

We utilize personal data to enhance operational efficiency, improve user experiences, understand our users better, and deliver personalized services within our app. Specifically, we use personal data for the following purposes:

• To facilitate the operation of our app and enhance user experiences through testing, research, analysis, and product development iterations;
• To provide support and assistance for our app, ensuring users can effectively utilize our offerings;
• To tailor app content and communications to better align with your individual preferences;
• To establish and manage your account, as well as maintain user profiles to personalize interactions with our app;
• To process transactions such as app-based orders, memberships, or other commitments, ensuring seamless service delivery.

5. How We Share Personal Data

We may share your personal data with the following parties:

• Service Providers: Including payment processors, marketing partners, security and fraud prevention consultants, hosting and other technology providers, and analytics services. We also share data with contractors and temporary staff who assist in our operations;
• Authorities: We disclose information to law enforcement, government authorities, or other entities as required by law or to respond to legal processes;
• Business Assignees: In the event of corporate restructuring, mergers, acquisitions, or divestitures, your personal data may be shared with acquirers, participants, or successors involved in the process;
• Affiliates: Data may be shared with Fitnexa Cal affiliates for operational purposes and to enhance service offerings;
• Professional Advisors: We share necessary personal data with lawyers, auditors, bankers, and insurers who provide consultancy and professional services to our business operations.

6. Data Retention and Anonymization

At Fitnexa Cal, we are committed to protecting your privacy and ensuring transparency in how we handle your data. This section outlines our practices regarding the retention and anonymization of data following account deletion or when it is no longer necessary to fulfill the purposes for which it was collected.

• Data Retention: We retain personal data only for as long as necessary to provide you with our services and for legitimate and essential business purposes, such as maintaining the performance of our services, making data-driven business decisions, complying with our legal obligations, and resolving disputes. We adhere to strict data retention policies to ensure that your data is securely managed and disposed of when no longer needed.
• Anonymization of Data: In some instances, we may anonymize your data, making it impossible to associate it with any individual or to identify you. Anonymized data might be used for analytical and statistical purposes, helping us improve our services. For example, we may retain anonymized data, including de-identified images and text from AI interactions, which will be used to enhance our services and develop better features. Such data will be completely stripped of personal identifiers, ensuring it cannot be traced back to you.